eBook PDF / e-Pub Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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Title:Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Format Type:Ebook
Author:Tim Brown
Publisher:HarperBusiness
ISBN:0061766089
ISBN 13:
Number of Pages:272
Category:Design, Business, Non fiction

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown

PDF, EPUB, MOBI, TXT, DOC Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities .

This book introduces the idea of design thinking the collaborative process by which the designer s sensibilities and methods are employed to match people s needs not only with what is technically feasible and a viable business strategy In short design thinking converts need into demand It s a human centered approach to problem solving that helps people and organizations become more innovative and more creative .

Design thinking is not just applicable to so called creative industries or people who work in the design field It s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re examining the ways that their nurses manage shift change or Kraft to rethink supply chain management This is not a book by designers for designers this is a book for creative leaders seeking to infuse design thinking into every level of an organization product or service to drive new alternatives for business and society